Jewish Blind & Disabled
Jewish Blind & Disabled asked us to develop a new communications strategy with the objective of raising their profile in the Jewish community. We first conducted extensive market research to establish the charity's current profile and developed an active strategy based on a range of public relations initiatives, advertising, and the creation and widespread distribution of a mini-leaflet introducing the charity.
From spring 2006 to autumn 2007 we produced three Passover and New Year fundraising appeals for the charity. These took forward the work of the communications strategy and focused on the charity's brand values, stressing its uniqueness in the Jewish community by developing a consistent look and feel for the appeals. Each appeal included a range of segmented direct mail letter, a leaflet and a branded appeal envelope. Our data analysis work for the charity resulted in a much more sharply segmented approach, the development of prompts and 'tangibles' based on supporters' previous giving history. Each appeal broke all the charity's previous records for income received.
Birmingham REP
Birmingham REP asked us to produce a year-long brochure for 2006 – including copywriting and editing, creation of show imagery, and liaison with touring companies on copy and imagery – effectively taking the job off their hands. Since then the theatre has reverted to twice-yearly brochures, for which we have created a new cover concept based on placing the REP's branding in a range of surprising and unusual situations. We have created show images for three further season brochures, and handled their production.
Compass Theatre Company and the Plowright Theatre
Compass Theatre Company and the Plowright Theatre, Scunthorpe, asked us to develop the marketing component of an audience development strategy based round the company's performances, workshops, masterclasses and schools sessions, involving school and college students, writers and amateur actors. We created a brand identity for the project, Encompass, and a comprehensive and imaginative strategy based on a low-cost approach involving email and a dedicated website to create links between the different categories of participants.